Marketing
TikTok Shop Launches in Germany
TikTok Shop is shaking up e-commerce — and now it's Germany's turn. But what's really behind the hype around TikTok Shop in Germany?
Max
Mar 30, 2025 · 5 min read
Blog
Growth hacks and data-driven insights, straight from our performance lab.
marketing
Social Media Marketing – Organic vs. Paid
If you really want to take off on social media, posting a few things into the void and hoping they land isn't enough. You need a strategy — and it has two main components: organic social media and paid social. Both have their place, but the real game changer, especially when you want fast results, is paid social.
READ POSTMax
Oct 23, 2024 · 5 min read
Marketing
Social Media Marketing – Organic vs. Paid
If you really want to take off on social media, posting a few things into the void and hoping they land isn't enough. You need a strategy — and it has two main components: organic social media and paid social. Both have their place, but the real game changer, especially when you want fast results, is paid social.
Max
Oct 23, 2024 · 5 min read
Events
DMEXCO Kick-off Event Recap
On September 17, 2024, ADBAKER delivered the ultimate Q4 marketing prep — and kicked off DMEXCO week while we were at it. Starting at 5 p.m., guests got the full load of paid social, Meta, and SEO insights tailored to the most important quarter of the year. In the room: the industry's biggest players — Google, Rewe, Planetmöbel, Just Spices, Amazon, and many more.
Max
Sep 25, 2024 · 5 min read
Marketing
Social Performance Marketing Glossary
Social performance marketing is full of jargon and endless acronyms. So you don't drown in the daily buzzword bingo, we've compiled the key online marketing abbreviations and the most important terms in the paid social game. There's something in this mixed bag for everyone. Beginner or pro — our glossary makes your life easier.
Max
Jul 25, 2024 · 5 min read
Marketing
How Brandformance Works
Branding is about deliberately building a brand. Performance marketing, on the other hand, is all about measurable results like clicks, conversions, and sales. In this article, I'll show you how to combine measurable growth with long-term brand building. I won't beat around the bush. So:
Max
Jul 2, 2024 · 5 min read
Events
E-COMMERCE NIGHT RECAP
On April 11, the E-Commerce Night rolled into our beautiful loft. When ADBAKER hosts an event, you know it's going to deliver. Stepan Timoshin, founder of Vaditim and Elevate, revealed his recipe for success — among other things. We also got a masterclass in crushing it on the Amazon Marketplace, and some of the biggest e-commerce brands were in the house. You know, the usual …
Max
Apr 15, 2024 · 5 min read
Marketing
The Key Dates at a Glance – Advertising Calendar for Q2 2024
Events, local and international holidays, and awareness days are tailor-made for campaigns built around them. So we've pulled together the most important dates for Q2! Take notes and get your campaigns locked and loaded!
Max
Mar 31, 2024 · 5 min read
Marketing
Why User Generated Content (UGC) Is Indispensable in Social Media Marketing
Marketing is often about trust — and that's exactly where User Generated Content (UGC) comes in. UGC has established itself as one of the most powerful levers for purchase decisions, especially in paid social. In this article, I'll show you why UGC matters so much, how to use it in your ads, and the results you can expect.
Max
Mar 25, 2024 · 5 min read
Events
Performance Creative Workshop 2023 – Recap
This event's name says it all. On October 28, we distilled our combined expertise on all things performance creative. Know-how wasn't just delivered in keynotes — it was put straight into practice. Learn, practice and build!
Max
Mar 10, 2024 · 5 min read
Marketing
Safe Zones – The Right Format for Your Ads
Video content on social media keeps getting more important. Video posts and stories on Instagram, TikTok, and the rest drive serious engagement and reach. And there's no end in sight — more and more users are binging video on the socials. You can put that to work for your ads too. But for them to really perform, you absolutely have to respect each platform's safe zones when designing your creatives.
Max
Mar 5, 2024 · 5 min read
Events
Going Meta: The Future of Ad Creatives
"How do I make my ads stand out from the crowd?" – That's the question we answered at the first ADBAKER Growth Circle, hosted with our platform partner Meta at their Berlin headquarters.
Max
Oct 31, 2023 · 5 min read
Marketing
Why Creatives Matter More Than Ever
Creatives are the deciding factor in the success of your paid social campaigns. Easy, right? Just shake a few slick designs out of your sleeve and cash in. Unfortunately, it's not that simple...
Max
Oct 2, 2023 · 5 min read
Marketing
Why You Should Be Optimizing Your Creatives
Ad creatives play the decisive role in performance marketing. The quality of your creatives determines a huge share of your campaign performance. But how do you optimize them systematically?
Max
Sep 15, 2023 · 5 min read
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