The E-Commerce Networking Event in Cologne
Let's get into the details — starting at 6 p.m. on April 11, there was only one topic in our office: e-commerce. Brands like Vetsak, Rewe, Vodafone, Just Spices, Babor, and many more showed up and networked until they were hoarse. But before connections were forged like friendship bracelets in fifth grade, we brought some serious know-how to the stage.
Our management team — aka Marius and Simon — kicked things off, showing the knowledge-hungry crowd how ADBAKER puts performance on the marketing fast track. Keyword: Brandformance.
After Moritz Heller, founder of eFLY GmbH, and Florian Mathias, founder and managing director of RIANTHIS, introduced themselves and their agencies, everyone switched into full learning mode — time to get down to business.
Vaditim & Elevate Brand-Building Insights
Our client Stepan Timoshin, founder of Vaditim and Elevate, casually laid out his secret to success in his keynote "Mastering E-Commerce: Essential Lessons From Building a Brand," sharing an inside look at his sales strategies. In his half-hour talk, he traced the journey from 16-year-old facing a tax-evasion notice to founder of two of Germany's most successful streetwear brands.
Selling Successfully on Amazon
That was the next topic on our stage. To be precise: "To 25 million in Amazon revenue — in your sleep." When it comes to e-commerce, there's no way around Amazon. The teams from eFLY and sleepling showed how to win there, serving up exclusive insights into their joint strategy — plenty of conversation fuel, because right after this case, the networking portion began. A well-rounded evening, I'd say.
First Stop: Cologne – The E-Commerce Night on Tour
Now that you know what went down, here's the backstory. The E-Commerce Night is a networking event launched in Stuttgart by the agencies eFLY and Rianthis. In 2024, the format was set to tour Germany — and they knocked on our door to host the kick-off of the E-Commerce Night on Tour.
We didn't need to be asked twice. We turned our beautiful loft into an event venue: desks out, stage in!
