Privacy Policy (Datenschutzerklärung)

General part.

Addressed group of persons.

This privacy policy is directed at all persons who visit our website. All references to persons refer to male, female, and diverse persons and linguistic forms alike and are always to be understood with the addition "(m/f/d)".

Controller.

The controller within the meaning of Article 4 (7) GDPR for the processing of personal data of the visitors of this website is: Adbaker GmbH, represented by the managing director Simon Mader, Kalscheurener Str. 19A, 50354 Hürth, e-mail: mail@adbaker.de.

Rights of the visitors of the website.

With regard to the personal data processed about their person, visitors have several rights under the General Data Protection Regulation. In particular:

the right of access to the stored personal data,
the right to rectification of inaccurately stored personal data,
the right to erasure of personal data for whose further storage there is no legal basis,
the right to restriction of the processing of the stored personal data,
the right to data portability,
the right to lodge a complaint with the data protection supervisory authority responsible for us.

Insofar as the conditions of the respective claims are met and we are able to identify you, we will fulfill your claims promptly.

Notice on the legal obligation to process

Only insofar as we refer to Article 6 (1) sentence 1 lit. c GDPR in the following privacy policy does a legal obligation to process exist.

Reference to Standard Contractual Clauses; data transfer outside the EU

(1) Insofar as we refer below to the so-called Standard Contractual Clauses, this means that your data is (also) processed outside the European Union. In this constellation, pursuant to Article 44 GDPR, in addition to the legal basis for the processing, a safeguard is required to ensure that the level of protection for natural persons guaranteed by the General Data Protection Regulation is not undermined. Insofar as we refer to the so-called Standard Contractual Clauses, we are referring to the safeguard pursuant to Article 46 (1) and (5) GDPR in conjunction with the Commission Decision of 5 February 2010 on standard contractual clauses for the transfer of personal data to processors established in third countries (C(2010) 593). This means that the body (controller or processor) processing your data outside the European Union has accepted the so-called Standard Contractual Clauses.

(2) In the event that the provider is based in the USA, we have previously verified, on the basis of the sensitivity of the personal data concerned and the provider's factual security safeguards, whether processing of the data on the basis of the Standard Contractual Clauses is permissible.

Special part. Processing operations that are necessary for the performance of contracts (legal basis Article 6 (1) sentence 1 lit. b GDPR).

General notes on the purpose and legal basis of the processing operations described below.

(1) The purpose of the processing operations described below is the establishment, performance, and/or termination of contracts.

(2) The legal basis for the respective data processing is Article 6 (1) sentence 1 lit. b GDPR. According to this provision, the processing of your personal data is permissible even without your consent if it is necessary for the performance of a contract to which you are a party or for the implementation of pre-contractual measures taken at your request. This is the case here.

(3) Profiling does not take place, unless it is expressly mentioned below.

General notes on the storage period regarding the data in the context of the processing operations described below.

(1) We store the data for as long as this is necessary to establish, perform, and, where applicable, terminate the contract.

(2) If a contractual relationship comes into existence between us, we additionally store the data until the expiry of our statutory retention periods. The legal basis for this is Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO (German Fiscal Code), § 257 HGB (German Commercial Code). Under these provisions, some of the above-mentioned data must be retained beyond the point at which the purpose has been achieved. Thus, we may be obligated:

to retain data about your person arising from books and records, inventories, annual financial statements, individual financial statements pursuant to § 325 (2a) HGB, consolidated financial statements, management reports and group management reports, opening balance sheets, accounting vouchers, documents pursuant to Article 15 (1) and Article 163 of the Union Customs Code, commercial books, as well as the work instructions and other organizational documents necessary for their understanding, for ten years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB),
to retain data about your person arising from commercial or business letters received, from reproductions of the commercial or business letters received, as well as from other documents relevant for taxation, for six years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB).

Contact form.

(1) We are happy to describe this processing operation briefly: We provide you with a contact form on this website. We will receive and review the data processed via this form and use it to respond to you, where applicable.

(2) In doing so, we generally process the following data from you:

the contact data you have entered,
the communication data.

Booking a service.

(1) We are happy to describe this processing operation briefly: On our website, you have the option of booking a service from us and, where applicable, of asking follow-up questions and asserting rights in this regard. In doing so, we process all of your data that is necessary to initiate, perform, and terminate the purchase transaction.

(2) In doing so, we generally process the following data from you: (1) the contact and booking data you have entered, (2) the data about the purchase transaction, (3) data about actions serving the asking of follow-up questions and the assertion of rights.

(3) In addition, in the event that you book a service from us, we inform you of the following:

There is the possibility that we inform you at regular or irregular intervals about our services (advertising e-mails, customer satisfaction surveys, and the like) and use your e-mail address and/or your postal address for this purpose.
The legal basis for this separate processing is Article 6 (1) sentence 1 lit. f GDPR, according to which the processing is permissible for the protection of our legitimate interests, unless your interests or fundamental rights and freedoms which require the protection of personal data are overriding. We derive our legitimate interest from Recital 47 of the GDPR, which states, among other things: The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. In view of the fact that a business contact exists between us, the advertising contact is in our legitimate interest.
You have the option of objecting to the advertising use of your data at any time by informal notification, for example to the above-mentioned contact details ("Who are we?"), without incurring any costs other than the transmission costs according to the basic rates. With your objection, the processing for these purposes ends. If there is then no further reason for retention, we will also delete the data.

Special part. Processing operations that lie in our legitimate interest (legal basis Article 6 (1) sentence 1 lit. f GDPR).

General notes on the purpose and legal basis of the processing operations described below.

(1) The purpose of the processing operations described below is described separately for each tool. It is the decisive justification for our legitimate interest in the processing.

(2) The legal basis for the respective data processing is Article 6 (1) sentence 1 lit. f GDPR. According to this provision, the processing of your personal data is permissible even without your consent if it is necessary for the protection of our legitimate interests or those of a third party, unless your interests or fundamental rights and freedoms which require the protection of personal data are overriding.

(3) Profiling does not take place, unless it is expressly mentioned below.

General notes on the storage period regarding the data in the context of the processing operations described below.

(1) We store the data until our purpose has ceased to exist, which is always the case if you have raised a justified objection (cf. "Notice on the right to object.").

(2) Should a contractual relationship come into existence between us following processing based on legitimate interest, we additionally store the data until the expiry of our statutory retention periods. The legal basis for this is Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO (German Fiscal Code), § 257 HGB (German Commercial Code). Under these provisions, some of the above-mentioned data must be retained beyond the point at which the purpose has been achieved. Thus, we may be obligated:

to retain data about your person arising from books and records, inventories, annual financial statements, individual financial statements pursuant to § 325 (2a) HGB, consolidated financial statements, management reports and group management reports, opening balance sheets, accounting vouchers, documents pursuant to Article 15 (1) and Article 163 of the Union Customs Code, commercial books, as well as the work instructions and other organizational documents necessary for their understanding, for ten years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB),
to retain data about your person arising from commercial or business letters received, from reproductions of the commercial or business letters received, as well as from other documents relevant for taxation, for six years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB).

Notice on the right to object.

(1) Insofar as we base data processing in the following privacy policy on Article 6 (1) sentence 1 lit. f GDPR, i.e. on a legitimate interest in the processing, you always have the right to object to the processing. As a rule, this is possible by informal message to us (cf. above "Controller."). If the objection is justified, we will cease the processing.

(2) If the legitimate interest is based on the interest in direct advertising or advertising contact, your objection, insofar as you are identified, is always justified.

Transient cookies.

(1) We are happy to describe this processing operation briefly: We use so-called transient cookies on our website. These include in particular session cookies. These store a so-called session ID, with which various requests from the visitor's browser can be assigned to the joint session. This allows the visitor's computer to be recognized when the visitor returns to your website.

(2) The purpose, from which our legitimate interest also follows, can be described as follows: The cookies serve the presentation and use of the website in a manner suited to you.

(3) In doing so, we generally process the following data from you: session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

Data processing when handling your data protection requests.

(1) You have the right to assert data protection claims against us (cf. our information under "General part, Rights of the visitors of the website"). If you do so, we will receive your request, process it, and respond to you. Deviating from the above information on the storage period, we store the data until December 31 of the third calendar year following the year in which you made your request. This follows from Article 6 (1) sentence 1 lit. f GDPR in conjunction with the relevant civil-law statute of limitations provisions.

(2) The purpose, from which our legitimate interest also follows, can be described as follows: The processing serves the respect of your rights and claims.

(3) In doing so, we generally process the following data from you: your contact data as well as all data necessary to process your request.

Special part. Processing operations for which your consent is required (legal basis Article 6 (1) sentence 1 lit. a GDPR).

General notes on the purpose and legal basis of the processing operations described below.

(1) The purpose of the processing operations described below is described separately for each tool.

(2) The legal basis for the respective data processing is your consent pursuant to Article 6 (1) sentence 1 lit. a GDPR. According to this provision, the processing of your personal data is permissible if you have given your consent to the processing of your personal data for one or more specific purposes.

(3) There is the possibility that you give your consent via a cookie banner or by ticking a checkbox.

(4) Profiling does not take place, unless it is expressly mentioned below.

General notes on the storage period regarding the data in the context of the processing operations described below.

(1) We store the data until you have revoked your consent.

(2) Should a contractual relationship come into existence between us following processing based on your consent, we may additionally store some of your data until the expiry of our statutory retention periods. The legal basis for this is Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO (German Fiscal Code), § 257 HGB (German Commercial Code). Under these provisions, some of the above-mentioned data must be retained beyond the point at which the purpose has been achieved. Thus, we may be obligated:

to retain data about your person arising from books and records, inventories, annual financial statements, individual financial statements pursuant to § 325 (2a) HGB, consolidated financial statements, management reports and group management reports, opening balance sheets, accounting vouchers, documents pursuant to Article 15 (1) and Article 163 of the Union Customs Code, commercial books, as well as the work instructions and other organizational documents necessary for their understanding, for ten years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB),
to retain data about your person arising from commercial or business letters received, from reproductions of the commercial or business letters received, as well as from other documents relevant for taxation, for six years, whereby the retention period generally begins at the end of the calendar year in which the relevant document was created (Article 6 (1) sentence 1 lit. c GDPR in conjunction with § 147 AO or in conjunction with § 257 HGB).

Notice regarding the legal basis "consent".

(1) Insofar as we obtain consent from you for the processing, you have the right at any time to revoke this consent with effect for the future. As a rule, this is possible by informal message to us (cf. above "Controller.").

(2) Furthermore, we point out that in the context of obtaining consent, we process further personal data of yours. These are, on the one hand, identity characteristics (such as your name, your e-mail address, your IP address) and, on the other hand, log data regarding the consent (time of consent, status of consent, scope of consent). We base this data processing on Article 6 (1) sentence 1 lit. c GDPR in conjunction with Article 7 (1) GDPR. The purpose is the necessity of being able to prove that you have given consent.

(3) We store the identity characteristics and log data regarding the consent until the end of the third calendar year following the year in which you revoke the consent. The legal basis for this retention is Article 6 (1) sentence 1 lit. f GDPR, whereby our legitimate interest follows from the fact that we must be able to prove, within the relevant civil-law limitation period, that and to what you have consented.

Data processing when using Google.

(1) To analyze your user behavior on our website, we use the following service provider with its tool specified in the heading: Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043. If you are located within the European Economic Area, your data will additionally be processed by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. We are happy to describe this processing operation briefly: The tool uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The provider will use this information on our behalf to evaluate your use of the website, to compile reports on the website activities, and to provide further services to the website operator associated with the use of the website and the internet. You can find this provider's privacy policy here: https://policies.google.com/privacy?fg=1.

(2) The purpose can be described as follows: We use this tool in order to analyze and regularly improve the use of our website. With the statistics obtained, we can improve our offering and make it more interesting for you as a user. Further details on the manner of processing via this provider can be found here: https://marketingplatform.google.com/intl/de/about/analytics/.

(3) In doing so, we generally process the following data from you: This tool uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by these about your use of this website is generally transferred to a server of the provider in the USA and stored there. However, your IP address will be truncated beforehand by the provider within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of the provider in the USA and truncated there. The IP address transmitted by your browser in the context of the use of this tool will not be merged with other data by the provider. We also use this tool for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "personal data". For your information, we point out that we use this tool with the extension "_anonymizeIp()". As a result, IP addresses are processed in truncated form, and any link to a specific person can thus be ruled out. Insofar as the data collected about you can be linked to a person, this link is therefore immediately ruled out and the personal data is deleted immediately.

(3) The data processing operations are also not precluded by the fact that the data may be processed by the provider outside the European Union, where applicable in cooperation with Google LLC. For the provider has committed itself in accordance with the Standard Contractual Clauses.

(4) On our website, we use Firestore, a real-time database from Google, for storing user data and click parameters on the lead form page. Firestore offers comprehensive security and data protection functions that ensure that the stored data is GDPR-compliant. Your data is stored exclusively in secure and encrypted forms. This information is used to improve the user experience and for marketing and sales activities. Further information on Firestore's data protection practices can be found in Google's privacy policy: Google Privacy Policy.

Data processing when using Facebook.

(1) We use the above-mentioned social medium. Its provider is: Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. If you are located outside the USA and/or Canada, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible. We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by this provider. When you access our company pages, there is the possibility that the provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. You can find the provider's privacy policy here: https://www.facebook.com/policy.php.

(2) Insofar as we can influence the data processing, its purpose is to present our company, to analyze your usage behavior with regard to the interaction with our company page maintained there, and to communicate with you (where applicable for advertising purposes) via this social network.

(3) The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.

(4) In addition to our general statements on the legal basis, we further inform you here: If you yourself maintain a profile with this social medium, the legal basis is your consent within the meaning of Article 6 (1) sentence 1 lit. a GDPR, which you have given to the provider of the social network. In all other cases, the legal basis is Article 6 (1) sentence 1 lit. f GDPR, according to which your data may be processed if it is necessary for the protection of our legitimate interests or the interests of a third party, unless your interests or fundamental rights and freedoms which require the protection of personal data are overriding, in particular where the data subject is a child. We have the economic interest of linking our company pages, whereby you click on the links independently and voluntarily. In all other respects, the provider is responsible.

(7) If and insofar as we analyze visitor interactions with our company page, we are, in this respect, jointly responsible with Facebook under data protection law, pursuant to Article 26 GDPR. If and insofar as we commission Facebook to process data for us beyond this, we are the commissioning party within the meaning of Article 28 GDPR. The data processing operations are also not precluded by the fact that the data may be processed by the provider outside the European Union. For the provider has committed itself in accordance with the Standard Contractual Clauses.

(8) In addition, we inform you about the data processing in this context:

We maintain a company page on this social network and analyze, where applicable, whether and how you have visited our company page there; whether and how you react to our posts on social networks; whether and how you communicate with us via the channels there. In this respect, the consent you have given to this provider is decisive.
Furthermore, we have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
Furthermore, we have integrated a plugin of this provider on our website. If you click on this plugin, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
In doing so, we use the so-called two-click solution. This means that when you visit our site, initially no personal data is passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the marking on the box via its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it does the provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under paragraph 3 is transmitted. By activating the plug-in, personal data from you is thus transmitted to the provider and, where applicable, stored in the USA or transferred there.
We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by the provider.
The provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for non-logged-in users) for the presentation of demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offering and make it more interesting for you as a user.
The data transfer takes place regardless of whether you have an account with the provider and are logged in there. If you are logged in with the provider, your data collected by us will be assigned directly to your existing account with the provider. If you press the activated button and, for example, link the page, the provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the provider.
Furthermore, we use the Facebook Pixel. This is an analysis tool with which the effectiveness of advertising can be measured. It is generally used to understand and track the actions of people on a website. The Facebook Pixel is implemented on a website by placing the pixel code in the header of the website. When someone then visits the website and performs an action (for example, completes a purchase), the Facebook Pixel is triggered and the action is reported. In this way, one learns when a customer performs an action and can evaluate this. There is also the option of advanced matching, which we also use and which is also covered by your consent. The Facebook Pixel makes it possible to transmit customer data such as first name, last name, e-mail address, etc. to Facebook and to enrich existing tracking data with it. This makes it possible to also collect data from non-Facebook users or to capture users who are not logged in to Facebook while visiting a website. As a result, website visitors are tracked via Facebook even if they deliberately prevent the storage of third-party cookies. We have commissioned the provider in this respect pursuant to Article 28 GDPR. More information on how it works and the associated data processing can be found here: https://de-de.facebook.com/business/help/742478679120153?id=1205376682832142
Furthermore, we use Facebook Ads.
With the help of the advertising media of this tool (so-called Facebook Ads), we can draw attention to our attractive offers on Facebook. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
These advertising media are delivered by the provider. If you reach our website via an ad presented to you by this provider, the tool stores a cookie on your PC. These cookies are not intended to identify you personally. As a rule, the following analysis values are stored for this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be addressed).
Due to the tool used, your browser automatically establishes a direct connection with the server of this provider. We have no influence on the extent and further use of the data collected through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the advertising media of this tool, the provider receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a service of this provider, it can assign the visit to your account. Even if you are not registered with this provider or have not logged in, there is the possibility that the provider obtains and stores your IP address.
You can prevent participation in this tracking procedure in various ways:
by an appropriate setting of your browser software; in particular, the suppression of third-party cookies means that you will not receive ads from third-party providers;
by deactivating cookies
We have commissioned the provider in this respect pursuant to Article 28 GDPR.
More information on how it works and the associated data processing can be found here: https://de-de.facebook.com/business/ads
Furthermore, we upload your data to the Facebook Custom Audience.
This allows users of our website to be shown interest-based advertisements ("ads") in the context of visiting the social network provided by the provider. For this purpose, we upload your contact data (generally your e-mail address) to this provider, which checks whether you are registered with it under this contact data. If not, you will not be entered into our Custom Audience (a type of database that we maintain with this provider). If so, you will be entered into our Custom Audience. If you then visit the social network provided by this provider, we have the possibility of showing you advertising that is of interest to you. More information on how it works and the associated data processing can be found here: https://de-de.facebook.com/business/help/341425252616329?id=2469097953376494
We have commissioned the provider in this respect pursuant to Article 28 GDPR.

Data processing when using Instagram.

(1) We use the above-mentioned social medium. Its provider is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, impressum@support.instagram.com. We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by this provider. When you access our company pages, there is the possibility that the provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. You can find the provider's privacy policy here: https://help.instagram.com/519522125107875.

(3) The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.

(5) If and insofar as we analyze visitor interactions with our company page, we are, in this respect, jointly responsible with this provider under data protection law, pursuant to Article 26 GDPR. If and insofar as we commission this provider to process data for us beyond this, we are the commissioning party within the meaning of Article 28 GDPR. The data processing operations are also not precluded by the fact that the data may be processed by the provider outside the European Union, where applicable in cooperation with Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. For the provider has committed itself in accordance with the Standard Contractual Clauses.

(6) In addition, we inform you about the data processing in this context:

We maintain a company page on this social network and analyze, where applicable, whether and how you have visited our company page there; whether and how you react to our posts on social networks; whether and how you communicate with us via the channels there. In this respect, the consent you have given to this provider is decisive.
Furthermore, we have integrated a plugin of this provider on our website. If you click on this plugin, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
In doing so, we use the so-called two-click solution. This means that when you visit our site, initially no personal data is passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the marking on the box via its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it does the provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under paragraph 3 is transmitted. By activating the plug-in, personal data from you is thus transmitted to the provider and, where applicable, stored in the USA or transferred there.
We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by the provider.
The provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for non-logged-in users) for the presentation of demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offering and make it more interesting for you as a user.
The data transfer takes place regardless of whether you have an account with the provider and are logged in there. If you are logged in with the provider, your data collected by us will be assigned directly to your existing account with the provider. If you press the activated button and, for example, link the page, the provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the provider.
Furthermore, we have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
Furthermore, we use Instagram Ads.
With the help of the advertising media of this tool (so-called Instagram Ads), we can draw attention to our attractive offers on this provider's social network. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
These advertising media are delivered by the provider. If you reach our website via an ad presented to you by this provider, the tool stores a cookie on your PC. These cookies are not intended to identify you personally. As a rule, the following analysis values are stored for this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be addressed).
Due to the tool used, your browser automatically establishes a direct connection with the server of this provider. We have no influence on the extent and further use of the data collected through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the advertising media of this tool, the provider receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a service of this provider, it can assign the visit to your account. Even if you are not registered with this provider or have not logged in, there is the possibility that the provider obtains and stores your IP address.
You can prevent participation in this tracking procedure in various ways:
by an appropriate setting of your browser software; in particular, the suppression of third-party cookies means that you will not receive ads from third-party providers;
by deactivating cookies
More information on how it works and the associated data processing can be found here: https://business.instagram.com/advertising/

Data processing when using LinkedIn.

(1) We use the above-mentioned social medium. Its provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by this provider. When you access our company pages, there is the possibility that the provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. You can find the provider's privacy policy here: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv.

(3) The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.

(5) If and insofar as we analyze visitor interactions with our company page, we are, in this respect, jointly responsible with this provider under data protection law, pursuant to Article 26 GDPR. If and insofar as we commission this provider to process data for us beyond this, we are the commissioning party within the meaning of Article 28 GDPR. The data processing operations are also not precluded by the fact that the data may be processed by the provider outside the European Union, where applicable in cooperation with LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA. For the provider has committed itself in accordance with the Standard Contractual Clauses.

(6) In addition, we inform you about the data processing in this context:

We maintain a company page on this social network and analyze, where applicable, whether and how you have visited our company page there; whether and how you react to our posts on social networks; whether and how you communicate with us via the channels there. In this respect, the consent you have given to this provider is decisive.
Furthermore, we have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
Furthermore, we have integrated a plugin of this provider on our website. If you click on this plugin, you will be taken to our profile. With regard to this processing, we refer to our previous statements on visiting our company page with this provider.
In doing so, we use the so-called two-click solution. This means that when you visit our site, initially no personal data is passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the marking on the box via its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it does the provider receive the information that you have accessed the corresponding website of our online offering. In addition, the data mentioned under paragraph 3 is transmitted. By activating the plug-in, personal data from you is thus transmitted to the provider and, where applicable, stored in the USA or transferred there.
We have no influence on the data collected and the data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing, or the storage periods. We also have no information on the deletion of the collected data by the provider.
The provider stores the data collected about you as usage profiles and uses these for purposes of advertising, market research, and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for non-logged-in users) for the presentation of demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offering and make it more interesting for you as a user.
The data transfer takes place regardless of whether you have an account with the provider and are logged in there. If you are logged in with the provider, your data collected by us will be assigned directly to your existing account with the provider. If you press the activated button and, for example, link the page, the provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this allows you to avoid an assignment to your profile with the provider.
Furthermore, we use LinkedIn Ads.
With the help of the advertising media of this tool (so-called LinkedIn Ads), we can draw attention to our attractive offers on this provider's social network. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
These advertising media are delivered by the provider. If you reach our website via an ad presented to you by this provider, the tool stores a cookie on your PC. These cookies are not intended to identify you personally. As a rule, the following analysis values are stored for this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (marking that the user no longer wishes to be addressed).
Due to the tool used, your browser automatically establishes a direct connection with the server of this provider. We have no influence on the extent and further use of the data collected through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the advertising media of this tool, the provider receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a service of this provider, it can assign the visit to your account. Even if you are not registered with this provider or have not logged in, there is the possibility that the provider obtains and stores your IP address.
You can prevent participation in this tracking procedure in various ways:
by an appropriate setting of your browser software; in particular, the suppression of third-party cookies means that you will not receive ads from third-party providers;
by deactivating cookies
More information on how it works and the associated data processing can be found here: https://business.linkedin.com/de-de/marketing-solutions/ads

Data processing when using YouTube.

(1) We use the above-mentioned video platform or video portal on our website. Its provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043. If you are located within the European Economic Area, your data will additionally be processed by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. You can find the provider's privacy policy here: https://policies.google.com/privacy?fg=1.

(2) We are happy to describe this processing operation briefly: Plugins of the video portal YouTube are integrated on our website. Each time a page is accessed that offers one or more YouTube video clips, a direct connection is established between your browser and a YouTube server. These videos are all embedded in "extended data protection mode". No data about you as a user will be transferred to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 3 be transferred. We have no influence on this data transfer. If you use a Google account and do not wish the association with your YouTube profile, you must log out before activating the button.

(3) In doing so, we generally process the following data from you: By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. This takes place regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research, and/or demand-oriented design of its website. Such an evaluation takes place in particular (even for non-logged-in users) for the provision of demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options for protecting your privacy: https://www.google.de/intl/de/policies/privacy.

(4) We also maintain a company page with this provider. If you interact with this company page, there is the possibility that the provider processes your data as described in paragraph 3.

(6) The data processing operations are also not precluded by the fact that the data may be processed by the provider outside the European Union, where applicable in cooperation with Google LLC. For the provider has committed itself in accordance with the Standard Contractual Clauses.

Data processing when using Vimeo.

(1) We use the above-mentioned video platform or video portal on our website. Its provider is Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. You can find the provider's privacy policy here: https://vimeo.com/privacy.

(2) We are happy to describe this processing operation briefly: Plugins of the video portal Vimeo are integrated on our website. Each time a page is accessed that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA.

(3) In doing so, we generally process the following data from you: Information about your visit and your IP address is stored there. Through interactions with the Vimeo plugins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there. In addition, Vimeo calls up the tracker Google Analytics via an iFrame in which the video is called up. This is Vimeo's own tracking, to which we have no access.

(4) We also maintain a company page with this provider. If you interact with this company page, there is the possibility that the provider processes your data as described in paragraph 3.

(5) The data processing operations are also not precluded by the fact that the data may be processed outside the European Union. For the provider has committed itself in accordance with the Standard Contractual Clauses.

Data processing when sending a newsletter.

(1) We may process your data in order to send you a newsletter. A newsletter is an electronic circular that appears regularly. At the beginning, you provide us with the data that we request for newsletter registration. After completion of the double opt-in procedure (cf. paragraph 2), we use your data to address you for advertising purposes by means of a newsletter.

(2) To obtain consent, we use the so-called double opt-in procedure. This means that after your registration, we send you an e-mail to the e-mail address provided, in which we ask you to confirm your consent. If you do not confirm your registration within one month, your information will be blocked and automatically deleted after a further month. In addition, we store your IP addresses used and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, where applicable, to clarify any possible misuse of your personal data. The legal basis for this processing is Article 6 (1) sentence 1 lit. c GDPR. According to this provision, we may process your data if this is necessary to fulfill a legal obligation to which we are subject. The legal obligation to which we are subject follows from Article 7 (1) GDPR and Article 5 (1) GDPR. For under these provisions, we are legally obligated to document the obtaining of consent. This is only possible if we collect your data for evidentiary purposes. We store the data for as long as this is necessary for evidentiary purposes. If you confirm the consent, the retention period ends only after the revocation of your consent plus the time until the expiry of the limitation period for any civil-law claims, i.e. generally on December 31 of the third calendar year following the year in which you revoked your consent.

(3) In doing so, we generally process the following data from you: the data you provide us with for registration to the newsletter and the data we need pursuant to paragraph 2 to prove that consent was given (opt-in status data), as well as, where applicable, data on the revocation of your consent.