About the project
When the pandemic hit, reality shifted overnight for countless businesses. Our client Tellermitte — a premium meat, fish, and seafood supplier based in the beautiful Hanseatic city of Hamburg since 1897 — felt those changes firsthand. Its B2B business needed a rethink, and fast: a new strategy to keep selling through lockdowns. So Tellermitte, led by managing director Dennis Rachow, launched a direct-to-consumer online shop and teamed up with ADBAKER to expand beyond hotels and restaurants into private customers. The result: cost per new customer cut in half — even as budgets kept climbing.
The Challenge
- GROWTH Scale B2C revenue sustainably
- PROCESSES Risk of a revenue crash once lockdown phases ended
- TRUST Trust issues among new customers around shipping fresh meat
- CONTENT Producing high-performance creatives for the socials
Goals Achieved & Learnings
No empty promises, no bullshit bingo. We're your sparring partner for honest, measurable results.
- NEW CUSTOMERS A wide range of angles won over new customers across very different segments.
- AOV Bundles lift average order value and enable rapid scaling to a high five-figure budget.
- RECURRING OFFERS Recurring deals in prospecting drive down the cost per new customer.
- CREATIVE PRODUCTION Creative frameworks enable agile campaign design.
“Thanks to ADBAKER's creatives, our campaigns finally have a common thread — and the public perception of the Tellermitte brand has improved significantly.”
Dennis Rachow
Managing Director, Tellermitte
