About the project
When reviews become the best consultation. For health complaints, people increasingly reach for their phone instead of trekking into town — online pharmacies keep gaining ground. Still, the analog competition has one supposed advantage: personal, face-to-face advice. Which makes it all the more important to advertise medicine online in a way that builds trust. Pharmaceutical company © MEDICE wanted exactly that: more sales of its product MediGel through online pharmacies. So the company bet on ADBAKER and social media — and the treatment went off without a hitch. Because people love it!
The Challenge
- TRUST The ads need to build trust in a medical product — without the in-person advice and familiar faces of a pharmacy.
- RETARGETING Building that trust factor shouldn't just serve as a classic persuasion play in retargeting — it should win new customers too.
- DESTINATION The ads have to route to online pharmacies (ATC). No direct sales possible.
Goals Achieved & Learnings
No empty promises, no bullshit bingo. We're your sparring partner for honest, measurable results.
- DIAGNOSIS More brand awareness and more sales on the web
- PRESCRIPTION A high share of saved & shared posts boosts brand recall — and the trust effect gets an extra lift from personal recommendations
- EFFECT Exceptionally positive response, a higher conversion rate in online retail, and brand-awareness spillover into brick-and-mortar
- SIDE EFFECT People love it! Click to purchase in prospecting alone: +91%. Positive reviews — real user comments under the ads — repurposed as a trust factor in a follow-up video ad
- DOSAGE Clean, minimal design leaves room for key product information and trust factors in the ads and creatives
- TREATMENT Targeted testimonial ads to strengthen trust in the product
