About the project
Social ads — the number you can count on. With satellite, companies give their teams a shared landline or mobile number via app. The mission: use social performance advertising campaigns to communicate that product benefit simply — and collect cheap leads along the way.
The safest number to call for that? ADBAKER. With purpose-built creatives that pit the app's advantages against the drawbacks of legacy systems, we hit the target.
The Challenge
Getting the right audience on speed dial
- BENEFITS Communicate the advantages realistically — before-and-after depictions with idealized end results violate Meta's ad policies
- COMMUNICATION The product needs explaining, and it has to be explained simply and clearly
- MESSAGE We need to grab attention — but above all, land the right message.
Goals Achieved & Learnings
- MESSAGE Making a complex topic tangible and understandable for users
- CONTACT The creative doubles as targeting — this audience is hard to reach through classic interest targeting
- CALL TO ACTION Users feel understood and recognize the product benefit
- FLATRATE Before-and-after communication unlocks far more scenarios — and keeps ads from burning out
- GOAL Generate as many registrations as possible and grow brand awareness
- LOOK Optimize through further iterations: dark background vs. light — dark performs better
