About the project
Getting strong ads into gear. Bike Components, one of the biggest online bike shops in Europe, asked the question — and ADBAKER answered it: weekly rotating deals are the way. Offers like these are a sure thing in retargeting, but as it turned out, they let us shift into high gear in prospecting too. Regular deals lower the barrier to entry and make buying an easy call.
The Challenge
- DEALS The rotating deals have to convince users on first contact — without looking sketchy.
- FOCUS Short ad flight times need a stable frame: the priority had to be a rock-solid campaign setup.
- MEASURABILITY Measurement has to be airtight. Conversions via Meta needed to be tracked reliably.
Goals Achieved & Learnings
- NEW CUSTOMERS 60% of all Meta users and just under 60% of new users in the first half of 2022
- MEASURABILITY High share of new users, driven by intensive audience testing and tracking new-customer wins through Google Analytics data
- SALES 55% of transactions and 55% of total direct Meta revenue
- INTERNATIONAL Results achieved across four markets (DACH, France/Belgium, Belgium/Netherlands, Spain)
- GOAL Keep the loyal customer base — and win new customers at low cost
- CREDIBILITY High share of new users, driven by intensive audience testing and tracking new-customer wins through Google Analytics data
