About the project
Performance? We've got it in the box. Game maker Ravensburger and ADBAKER have long been a perfect match, producing plenty of ads that stick in people's minds. The missing puzzle piece for even better performance: a photo shoot run by ADBAKER and optimized for performance creatives. For the my Ravensburger always-on campaign, we staged the products deliberately — and grew revenue by 485% versus the previous year.
The Challenge
- TV AND SOCIAL TV and social media advertising differ above all in length, editing, and the fundamental structure of the creatives.
- AD MESSAGE Placing an effective ad message on the socials means drawing on different approaches from advertising psychology and design.
The Ads That Sold It
Creative shoot — data-driven, end-to-end creative production delivers a serious uplift in campaign performance. For my Ravensburger, we transferred key learnings from past campaigns, folded in current trends, tested new approaches — and shot our own material that gave the game maker's always-on campaigns an extra boost.
Goals Achieved & Learnings
No empty promises, no bullshit bingo. We're your sparring partner for honest, measurable results.
- THE RIGHT PIECES A broad product range needs broad testing. Four product focuses: photo puzzles, memory, paint by numbers, and the full product selection.
- TESTING EMOTIONS A new emotional approach expands testing options and brings variance into the creatives.
- GOAL The campaign should drive more sales across the entire product range, all year round.
- VARIETY To match the broad testing across multiple approaches, the footage needs enough variance to fuel creatives throughout the year.
- SETUP Set design is essential for performance and brand recognition.
- ALWAYS-ON Always-on material — no seasonal or promo campaigns — needs a neutral look.
“Shooting our own performance-driven material lets us test our ads down to the smallest detail against the campaign goal — and optimize them accordingly.”
Niklas
Performance Marketing Manager
