About the project
AI is the topic of the hour. But beyond chatbots that write you generic emails, there are use cases that genuinely simplify essential jobs. MEDIFOX DAN's modular, AI-assisted software solutions help countless outpatient and inpatient care facilities run their daily workflows faster and more efficiently. From planning to billing, MEDIFOX DAN products digitize the operations of therapy and care facilities. Smart products deserve smart advertising — so the software provider brought in ADBAKER as a consulting partner. Together, we overhauled the campaign setup on every level: from the messaging in the creative, through the optimization goal and targeting, all the way to the landing page.
The Challenge
Efficient ads for efficient software
- EFFICIENCY Maximum performance means as many cheap leads as possible.
- SUSTAINABILITY Performance needs to stay at a high level for the long haul.
- NICHE Therapy and care facilities are a hard-to-reach target audience.
Goals Achieved & Learnings
With continuous testing on every campaign level, MEDIFOX DAN landed twice as many leads at half the price after our consulting. And while creative is a huge lever, campaign objectives, landing pages, and targeting shouldn't be underestimated either. Thanks to targeted, manual optimizations, efficient campaigns close to the target audience can now be set up at will.
- MAINTENANCE Prevent ad burnout by always having fresh ads ready to rotate in.
- MONITORING Before: ads ran far too long and were never manually monitored & swapped out.
- FUNNEL The entire funnel was optimized, from campaign setup to landing page.
- TESTING Strategic testing on every campaign level (campaign type: different lead-gen methods; ad set: targeting; ad: angles).
- RESULTS Continuous testing cut the cost per lead in half.
